Jollibee in Singapore is fastfood chain’s top performing outlet worldwide

DSC_0109SINGAPORE—The Jollibee outlet at shopping center Lucky Plaza in Singapore is the fast food chain’s top performing outlet worldwide.

The Philippine-based Jollibee, famous for its fried chicken dish Chickenjoy, has over 800 outlets across the globe and opened its first Singapore outlet on the sixth floor of Lucky Plaza at Orchard Road on March 12.

Jollibee vice president for international operations Dennis M. Flores told The Straits Times that the Lucky Plaza outlet attracted 35,000 customers in its first week but did not elaborate on customer numbers so far. Jollibee is looking to open another outlet by the end of the year at either Tampines or Causeway Point in Woodlands, he added.

Jollibee formally marked its first milestone store in Singapore on Wednesday with a celebration officiated by its global chief executive and chairman Tony Tan Caktiong. Among the invited guests were former president of Singapore, S R Nathan, and Temasek Holdings’ chief executive and executive director Ho Ching.

Credit:  T


Jollibee to open second store in Singapore


Guess what? They’re going to hire more Singaporeans in spite of some internet calls for boycott.

In an exclusive interview with Singapore Business Review, a spokesperson of Jollibee Singapore said the success of the first store encourages them to embark for the opening of their second store possibly in the next quarter.

“We didn’t expect a very strong response. Our store opens at 9am and is supposed to close at 9pm but because of long queues of customers even during weekdays, we have to keep it open until 2am,” he said.

Jollibee Singapore officially opened on March 12 despite threats of boycott from Singapore nationals over hiring discrimination claims.
In a separate interview, Jollibee Vice President for Asia and Middle East Dennis Flores defended that Jollibee Singapore has a total of 62 staff, of which 79% are locals – 46 Singapore nationals and 3 permanent residents.

Credit:  Singapore Business Review


Jollibee Singapore soon to open

Singaporeans will soon get a taste of Chickenjoy, Yum burger and Jolly Spaghetti, as the Philippines’ biggest fast food chain Jollibee is laying the groundwork to finally open a store in the city-state.

In a disclosure to the stock exchange, Jollibee Foods Corp. (JFC) said its wholly owned subsidiary Golden Plate Pte. Ltd. signed an agreement to form a company with Beeworks Inc. to open and operate Jollibee stores in Singapore.

The new company will be 60% owned by Golden Plate and 40% owned by Beeworks. Golden Plate will have full management control of the company, while leveraging on Beeworks’ experience and network to establish Jollibee in Singapore.

JFC said the new Jollibee Singapore company will have an initial funding of $1 million.

Beeworks (Jollibee Singapore) is described as a company owned by mostly Singaporeans with experience in retail and hospitality sector.

There are currently 79 Jollibee stores around the world: 26 in the U.S., 32 in Vietnam, 11 in Brunei, 7 in Jeddah and 1 each in Hong Kong, Qatar and Kuwait.

JFC, the country’s largest food service company, saw its profit grow by 8.1% to P682 million in the first three months of 2012, as its restaurants in the Philippines and other countries continued to show strong growth.

The company operates 2,004 stores in the Philippines, including Jollibee (752 ), Chowking (381), Greenwich (204), Red Ribbon (207), Mang Inasal (436) and Burger King (24).

Overseas, JFC operates Yonghe King and Hong Zhuang Yuan in China, as well as Jollibee, Red Ribbon, Chowking in the Middle East and Southeast Asia.


Jollibee Singapore facing resistance

(14 Feb) – Jollibee’s foray in the Singaporean market is facing resistance.

The resistance appears to be a particular Singaporean dislike for seeing Filipino crew in the Singapore branch.

Jollibee Singapore

Jollibee Singapore

“Singaporeans are encouraged to boycott Jollibee Singapore to send a message that foreign businesses which hire foreigners first are not welcome in Singapore, and, businesses which targeted the Singaporean market share and profit off Singaporeans should prioritize job opportunities for Singaporeans first,” a website said.

The same group is believed to be the same one behind the Facebook account, Boycott Jollibee Singapore, which posted the same sentiments.

The Facebook account [Link] was created Tuesday, February 12, and so far has generated 2,351 likes.

Jollibee Singapore is not available for comment as of press time.

The company first revealed its plan to venture into Southeast Asia’s financial hub in May, announcing that unit Golden Plate Pte. Ltd. has entered into a 60:40, $1 million-capitalized, joint-venture agreement with Singaporean Beeworks Inc., to bring the Jollibee brand into Singapore shores.

Beeworks is owned by mostly Singaporeans with extensive business experience in the retail and hospitality sector, among them Jennie Chua who was a former CEO of Raffles Holdings.


Tag: Jollibee Singapore, Jollibee in Singapore, Singapore Jollibee